For humiliating, amazing scale corporate calamities there was once just single word: Edsel.
North of 60 years prior, Ford burned through $250 million – maybe $2.5 billion in the present cash – on the send off of another brand whose main effect was to become known as one of the most horrendously terrible item dispatches ever. The story behind it turned into a contextual investigation for the corporate world and the name turned into an equivalent word for disappointment.
This is the narrative of how it was conceived, how it passed on November nineteenth 1959, and how its disappointment amusingly established the framework stone for one of Ford’s most astounding triumphs…